![]() Previously, Netflix was using a "Gotham" typeface - a font the company was paying to license. The font, called "Netflix sans," was developed in-house at Netflix and designed in partnership with fount foundry Dalton Maag. That's because the company's new logo is written in a custom-made typeface, a font that Netflix will be using across it's platform and brand identity. ![]() Netflix unveiled a new logo on Monday, and while the changes may not seem visible at first glance, the company says the change will save them millions of dollars.
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